![]() ![]() Next up, it’s time to set a goal for your infographic. And what level of knowledge do they have about the topic? This will determine how in-depth you can go and how much terminology you can use. What type of information are they searching for? Remember to make your content valuable to your audience. Going the other way around can cause a confusing layout.įirst, you should know who you’re designing your infographic for. It’s crucial to gather your data before starting on the design. ![]() There is no way around it to design an infographic, you need data first. And if there’s one thing a good infographic shouldn’t be, it’s misleading. Although the numbers may be factually correct, the visuals paint a misleading picture. Four stick figures represent 43,000+ nurses, but an increase of 3,000 nurses is represented by 23 stick figures. There is one big but, and that’s the fact that you need stellar design.Ī pie chart with randomly placed segments, an information overload, no chronological order: infographics have many culprits.Ĭase in point: below infographic example by NSW via The Guardian. Additionally, it’s a great tool to spruce up mundane topics. Infographics provide an effective way to dissect complicated information and present it in an engaging and simplified manner. With a quick overview, you can lift the veil on your results, enticing your audience to read further. Surveys – Perhaps the most utilized way of infographics are those displaying survey results.Upcoming events – Instead of going for the old-school Facebook event, put in a bit more effort and display your upcoming event in an infographic form.News items – The same goes for news items if something important has happened, an infographic helps you convey this information clearly and concisely.Industry trends – What’s going on in your industry? Displaying trends in an infographic is a great way to entice people to share your content.Adding infographics breaks up the text and emphasizes the most important information. Blog topics – Long-form articles are a great tool to provide your audience with informative content.Tutorials – Step-by-step content works exceptionally well in an infographic, as it immediately shows what is expected of your audience and contains a storytelling element.Marketing data – Does your business need advertisers or investors? Reel them in by enticingly presenting your marketing data with a clear infographic.Like the above infographic example for Domuso. Year reports – Instead of presenting your achievements in dull report form, give last year’s statistics some visual appeal by showing them in an infographic.Infographics are 30 times more likely to be read entirely compared to blog posts or news articles.Infographics are liked and shared more than any other type of content on social media.Infographics can increase the traffic on your website by up to 12%.We process visuals 60,000 times faster than text.Infographics often come out of these studies as winners. With staggering competition, it’s valuable to know what sort of content works and what doesn’t. Many marketing agencies study our behavior towards digital content. We’ll provide an answer to the question “What is infographic design?” and delve into the nitty-gritty of how to design infographics.īut first, let’s emphasize why infographics are the perfect component of any website. Your visitors will get confused, also known as the ultimate web design faux pas.ĭon’t fret because we’re going to break infographic design down. There are a lot of components to an infographic, which, when thrown together unsuccessfully, will have bad side effects. Just like the complexity of web design, infographic design is no walk in the park either. If you’ve tried every trick in the book to decrease bounce rates and reel in customers without much luck, infographics may be the answer you’ve overlooked all this time.Īn infographic is a data-heavy collection of imagery and minimal text, giving an easy-to-understand overview of a specific topic. Fluffing up your website will do you no good: you need content that is engaging and meaningful to your audience. Selecting your web content is a crucial step in developing your online presence. Infographics entice visitors to engage and retain information – we’re visual beings, after all! Nail your infographic design and reel in your audience’s attention with our guide on infographics for websites. ![]()
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